Oakley optics website

01 — Project details

Oakley sunglasses are known for two qualities: durability and clarity. I created and wrote a new site that presented greater detail about the clarity of Oakley optics.

02 — Creative process

Oakley had a patented process for creating lenses that included injection moulding and other such processes. The result was that an Oakley lens was a singular piece of polycarbonate—a significant upgrade over competitor lenses, which were often comprised of multiple lenses glued together. The glue creates distortion. We sought to hone in on this reality.

The OO lenses at the bottom were a precursor to Oakley's current Prizm lens system.